PRODUCTION-Music Video-3rd draft

Changes from 2nd draft to 3rd:

• When Joanna's dreaming, I have used a circular mask in order to make it look more like a dream bubble and have Joanna seeing him in her dream, however ideally I would want to have Jude in a cloud shape but the editor has prevented me from doing this
• As soon as chorus begins and throughout it, I have Jude lip-syncing the words, with a mixture of close-ups and medium shot types,  I believe this works more effectively, as he looks like the Pop star!
• The timing of Joanna coming down the stairs is also better, as her movements fit directly with the beat, which works very effectively
• I have included a panning shot of Jude playing the guitar on the 2nd instrumental
• I also put Jude lip-syncing with a medium shot against a white wall the words 'love is a prize' and the opening of the 2nd chorus

PRODUCTION-Music video- 2nd draft

         Changes from 1st draft
              following the feedback from my focus group I have...

• Added a title saying the song, who's stars in it and who made it 
• Added the main singer Jude right at the start playing the guitar with a green backdrop to reference the environment and to incorporate his presence earlier on
• Used intertextuality from 'Bob Dylan's subterranean blues' music video intertextuality with Jude holding up key handwritten core lyrics on paper
• I have also replaced the TV scene of the News-reporter, in order to have Jude clearly shown holding a sign about the dangers of the world ending, to avoid losing marks for not using original content
• While Joanna's asleep, instead of a high opacity of Jude in order to blend in with the scene, I have put him holding signs up relating to the extent of human damage on the climate, so it links to the narrative and makes clear why Joanna suddenly wants to be environmental
• However this scene doesn't yet look entirely like he's in her dream, so will have to edit this further later on
• Put Jude on the TV holding a sign saying 'Join the Rebellion' which clearly links to why Joanna proceeds to follow extinction rebellion on social media
• Incorporated footage of Jude holding blue # signs, which are meant to reflect twitter and are held before Joanna does something eco-friendly
• Replaced a  bad Gopro footage of Joanna riding bike on dark and cracked concrete with brighter better footage

PRODUCTION Music Video-first draft & Feedback

feedback from draft 1- from the focus group:

1.Do a tighter zoom on the guy lip syncing, perhaps jump between zooms

2.I like the shot of Joanna looking on twitter

bit confused at the lip-syncing of Jude

Great for TA-very Mass-market idea

3.Not sure about using videos of the news or the Simpsons

Some shots of Joanna on bike may need editing, as she stares at the camera at one point

Put it more Videos of Jude, as it is a bit sudden

4. I like the intertextuality/ postmodernism involved in it

very topical and culturally relevant

I was a bit confused as to who the boy was

love the shot of the laptop and twitter- very postmodern and an incorporation of Andrew Goodwin's theory - screens within screens.

PLANNING- How I will adhere to brief

PLANNING-shotnotes Part 1,2 and 3

PLANNING-initial storyboard

PLANNING-Feedback from pitch

Pitch 1

Pitch 2

This experience was useful in many ways. It firstly allowed me to develop my confidence skills, as I had to talk in front of a large group of people. Secondly, it helped me to solidify my ideas and know exactly what music video I was producing, because I had to explain the ideas coherently and clearly in front of the class. Furthermore, as you can see I redid my first pitch, because I didn’t express my ideas to my peers eloquently enough, due to a bad presentation/pitch  style, with too many slides, I also didn’t know my idea well enough and therefore couldn’t fully explain it. Therefore I decided to redo it. This was a very good idea, as it gave me the chance to limit down my pitch, to only the key points and therefore would fit the 3 min time limit. It also aided me in understanding my own idea. As seen by the reviews, people thought I was a lot more confident and coherent in my 2^nd pitch. Therefore, in redoing the pitch I have learnt key skills of presenting, which will definitely aid me in later life.

Moreover, people giving their feedback from my pitch has also helped me in this NEA. Many of them liked the ‘climate change’ idea and the intertextuality of the extinction rebellion. Although some questioned the idea of ‘climate change’ for a fun-loving audience, it means I have to reinforce the positive outcome at the end, and hopefully upon listening to the song, they’ll realise it is fun-loving. However, the  majority overall thought it was a very appropriate idea for the target audience listed on the brief.