The early era of music
videos was in pre- 1965
1927- The Jazz Singer
The first film to sync audio & image.
For the first time
people could see a music performance which wasn’t live!
1930- Crying for
Caroline by Spooney melody
They were first to introduce concept of short-films , mixing
live-action footage of the performer
1958- Le poinconneur
des Lilas (Scopitone)
Newest gadget was the scorpitone
During 60’s, jukeboxes popped up all over bars & nightclubs
around Europe and the USA
With film technology and 16mm being cheaper & more
accessible and growth of broadcast TV
Rise of pop culture in late 60’s and early 70’s- was time of
exploring new phenomenon's to promote the artist
1965- We can work it
out (Beatles)
First music video to be broadcast on the TV
1966- Subterranean
Homesick blues (Bob Dylan)
First lyric music video, with the artist holding up hand-drawn
lyrics, a key video that influences modern takes if intertextuality.
1968 to 1974 was the era of experimentation in Film
1974- Bohemian
Rhapsody
1981- The first
music video ‘Video killed the radio star’ was aired on MTV, where it
prophesizes the impact music videos will have on the industry
Music videos now became the main platforms for new artists
to gain attention & consolidated artists to show their latest works
From 1992-2004, came the rise of directors
Where a whole new breed of young & talented directors
expressed their vision
The YouTube Era- 2005
to present day
YouTube became home for artists & directors to explore
new concepts and reach out to a worldwide audience
In the mid 2000’s-
low budget music videos started to go viral & ideas that weren’t possible
to be broadcast before started appearing in music videos
With prices of digital cameras declining & quality of
images increasing- Indie filmmakers could produce images similar to blockbuster
movies
There was an explosion of music videos
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