Thursday, January 30, 2020
Wednesday, January 29, 2020
Monday, January 27, 2020
Sunday, January 26, 2020
Easter eggs
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| 30% discount with code when someone clicks on the Vinyl CD |
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| This isn't exactly hidden as it appears as soon as you click on the website, as I want people to follow extinction rebellion not have it hidden away. The social media links work too and they bring the user to the extinction rebellion Instagram and Twitter page, 2 major social media's used by the 16-25 demographic. |
Saturday, January 25, 2020
Friday, January 24, 2020
Statement of Intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product 1
For my music video, I intend to create an environmental music video which contains a linear narrative with a time hop and performance elements, which clearly follow ‘Todorov’s narratology theory’ and hopefully motivates the audience to take an active role in saving the environment.
Firstly, my music video will follow the demands of the industry ‘Sony music’, as there will be lots of close ups and medium shots of the artist. I will also ensure my music video has a professional look, through the mise-en-scene, camera movements, angles and shots which will follow the respective codes and conventions of music videos.
I must also appease the 16-25, fun-loving, mass-market demographic, by using certain media language that they can identify and be engaged with.
In order to do this I will use intertextuality of ‘extinction rebellion', which many of the Youth are involved in, as a motif throughout the video, notably present through the notions of looking, where the artist Jude will be on the TV, holding up the sign ‘Join the Rebellion’ and also through an over the shoulder shot, where the actress will be seen following extinction rebellion on Instagram and twitter, this will identify well with the demographic, as they’re 2 major social medias they use regularly. Intertextuality will be also be incorporated throughout the music video, as Jude will clearly hold up paper displaying key parts of the song's lyrics, which will reflect Bob Dylan’s Subterranean blues music video, an iconic music video, which is known as the first ever lyric video, the demographic although young, should recognise this, as they often listen/watch older music and videos.
Moreover, I will also be drawing influence from Andrew Goodwin's theory that lyrics should reflect the visuals, as when the lyrics say ‘wake me up’ in the 1st chorus, the actress Joanna will be shown to physically get out of the bed, but also ‘metaphorically’, she will be waking up to the realities of climate change and the environmental issues surrounding us.
Representation will also form a core part of my video, as various representations will be constructed using media language. Through Andrew Goodwin’s theory ‘the reference of the notions of looking’, the artist Jude will be shown to be on a TV holding up a sign about the earth ending in 2050 and also while Joanna is sleeping, he will be shown to be in her dream. This will represent the artist as a heroic figure, as he is trying to alter the actress’ opinions, but will also keep the audience engaged as they will feel more involved in the video.
Also through the mise-en-scene, where Joanna will throw plastic into the sea, the actress will offer a negative representation; however after she awakens to environmental issues, the media language mixed with Mise-en-scene will give her a positive representation. .
Firstly, my music video will follow the demands of the industry ‘Sony music’, as there will be lots of close ups and medium shots of the artist. I will also ensure my music video has a professional look, through the mise-en-scene, camera movements, angles and shots which will follow the respective codes and conventions of music videos.
I must also appease the 16-25, fun-loving, mass-market demographic, by using certain media language that they can identify and be engaged with.
In order to do this I will use intertextuality of ‘extinction rebellion', which many of the Youth are involved in, as a motif throughout the video, notably present through the notions of looking, where the artist Jude will be on the TV, holding up the sign ‘Join the Rebellion’ and also through an over the shoulder shot, where the actress will be seen following extinction rebellion on Instagram and twitter, this will identify well with the demographic, as they’re 2 major social medias they use regularly. Intertextuality will be also be incorporated throughout the music video, as Jude will clearly hold up paper displaying key parts of the song's lyrics, which will reflect Bob Dylan’s Subterranean blues music video, an iconic music video, which is known as the first ever lyric video, the demographic although young, should recognise this, as they often listen/watch older music and videos.
Moreover, I will also be drawing influence from Andrew Goodwin's theory that lyrics should reflect the visuals, as when the lyrics say ‘wake me up’ in the 1st chorus, the actress Joanna will be shown to physically get out of the bed, but also ‘metaphorically’, she will be waking up to the realities of climate change and the environmental issues surrounding us.
Representation will also form a core part of my video, as various representations will be constructed using media language. Through Andrew Goodwin’s theory ‘the reference of the notions of looking’, the artist Jude will be shown to be on a TV holding up a sign about the earth ending in 2050 and also while Joanna is sleeping, he will be shown to be in her dream. This will represent the artist as a heroic figure, as he is trying to alter the actress’ opinions, but will also keep the audience engaged as they will feel more involved in the video.
Also through the mise-en-scene, where Joanna will throw plastic into the sea, the actress will offer a negative representation; however after she awakens to environmental issues, the media language mixed with Mise-en-scene will give her a positive representation. .
Product 2
For the working website of my artist, I want to be both innovative and creative in my approach, in order to fit industry standards of Sony Music and engage the specific target audience.
In order to do this, I will have to maintain a clear and consistent house style across my website, with the masthead effectively setting the colour scheme of yellow, black and white. The key colour ‘yellow’ connotes happiness, positivity and energy, which will resonate well with a fun-loving audience
Establishing an artist’s identity is also very important, therefore I intend to create a logo for the artist, that reflects his ideologies and values and throughout the website, there will be various images of him and a bio which allows the audience to see his achievements and learn more about him.
His identity will also be reinforced further through his environmental campaign ‘wake me up in 2050’ which is a campaign to make people become more environmental, so the world can be a better place in the future. This clearly reflects the mass-market 16-25 year old demographic as environmental issues mainly affects them.
Audience interactivity is key in captivating this demographic, therefore I intend to enable the audience to participate (Jenkins fandom theory) through tracking the artist via snap maps, in his upcoming tour, where he will only be using public transport and they will also be able to click on an interactive map, which will enable them to see exactly where in the UK the artists tour will be. Moreover, they will be able to take part in a competition where they can win a unique ‘mystery box’ by finding it in a hidden location. The Artist will also repost Fan’s tweets on the music video, which reflects Jenkins theory, as the artist will be engaging with Fans on a personal level.
Moreover, tour dates clearly displayed on ‘the home page’ mixed with the ability for audiences to sign up to a newsletter to find out more important information on the artist, will further enable the audience to have opportunities to interact with the artist and keep engaged and updated.
I plan to have a total of 2 linked pages on my website. These will be a home page and a merchandise page
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
My music video and Website will link, as both will target the specific demographic of 16-25 year olds, who will be most affected
by the environment, to call them into action in order to save the world by 2050
The #wakemeupin2050 which will appear at the end of the music video will shape the direction and content of both the music video and the website, as the hashtag will form the basis of the wake me up campaign, which is a campaign that wakes people up to the environmental issues surrounding us, thus referencing Jenkins Fandom theory.
Fan tweets which will be shown on the website using this # to get people to watch the music video and the fact that this # will be shown as viral, demonstrate that this is a mass-market problem and the fans want more people (not just Jude’s fans) to be motivated to make a difference to the world.
Moreover, the call to action at the end of the music video that will be on a sign stating ‘now go and save the world’, will reflect the artists website which will offer the targeted demographic multiple opportunities to do this. For example, as soon as the audience enter the website, the sign ‘Join the Rebellion’, which Jude held up in the music video will appear, but extinction rebellions linked social Medias will be shown. This therefore will give the audience the ability to replicate Joanna in the music video and physically join the rebellion. The inclusion of statistics and facts on using plastic will also inform the audience on the dangers, reflecting why Joanna using plastic at the start of the music video is wrong and through the selling of flasks, will enable the audience to buy an alternative to plastic bottles. The audience will also be able to purchase the eco-friendly T-shirt which will be worn by the actress Joanna in the music video to inspire and motivate them to become environmental. Furthermore, the audiences' ability to purchase a hoody with the #wakemeupin2050 and a flask with this # too will allow them to spread the campaigns message on a global scale.
As all the merchandise profits will go to the charity ‘wasteaid’, the audience will further have the opportunity through purchasing these products to actively save poorer parts of the world with their environmental issues.
Overall the environmental campaign wake me up will be clearly linked between the 2 products and the audience will be perspicuously given the ability to follow the ideologies of the music video, through entering and interacting with the artists website.
My music video and Website will link, as both will target the specific demographic of 16-25 year olds, who will be most affected
by the environment, to call them into action in order to save the world by 2050
The #wakemeupin2050 which will appear at the end of the music video will shape the direction and content of both the music video and the website, as the hashtag will form the basis of the wake me up campaign, which is a campaign that wakes people up to the environmental issues surrounding us, thus referencing Jenkins Fandom theory.
Fan tweets which will be shown on the website using this # to get people to watch the music video and the fact that this # will be shown as viral, demonstrate that this is a mass-market problem and the fans want more people (not just Jude’s fans) to be motivated to make a difference to the world.
Moreover, the call to action at the end of the music video that will be on a sign stating ‘now go and save the world’, will reflect the artists website which will offer the targeted demographic multiple opportunities to do this. For example, as soon as the audience enter the website, the sign ‘Join the Rebellion’, which Jude held up in the music video will appear, but extinction rebellions linked social Medias will be shown. This therefore will give the audience the ability to replicate Joanna in the music video and physically join the rebellion. The inclusion of statistics and facts on using plastic will also inform the audience on the dangers, reflecting why Joanna using plastic at the start of the music video is wrong and through the selling of flasks, will enable the audience to buy an alternative to plastic bottles. The audience will also be able to purchase the eco-friendly T-shirt which will be worn by the actress Joanna in the music video to inspire and motivate them to become environmental. Furthermore, the audiences' ability to purchase a hoody with the #wakemeupin2050 and a flask with this # too will allow them to spread the campaigns message on a global scale.
As all the merchandise profits will go to the charity ‘wasteaid’, the audience will further have the opportunity through purchasing these products to actively save poorer parts of the world with their environmental issues.
Overall the environmental campaign wake me up will be clearly linked between the 2 products and the audience will be perspicuously given the ability to follow the ideologies of the music video, through entering and interacting with the artists website.
Sunday, December 15, 2019
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